NHL in Kansas City: Target #1: Arizona Coyotes

NHL jersey and affiliation news has been exciting, but back to the subject at hand. It appears the NHL’s not interested in expanding beyond 32 teams, so let’s look at teams that could be ripe for a new home.

After looking at attendance for the 2021-22 season, I’ve made a list of 5 teams that could be ripe for a change of scenery. These teams all fell under 75% of capacity. Two around 50%. Four have gone public with arena issues.

To keep things concise, I’ll focus on one team each blog. The first team is the ever popular soap opera known as the Arizona Coyotes.

First, let’s start with a rundown of team history. The team started as a WHA team called the Winnipeg Jets in December 1971. In June 1979, the Jets were one of the WHA teams absorbed by the NHL. July 1996 saw the franchise move to Arizona and become the Phoenix Coyotes.

In 2003, the team relocated again, this time a few miles away to Glendale. This would be the beginning of the drama. Jerry Moyes bought the team in 2005, by 2009 he declared bankruptcy. The NHL took over the team, signing a short-term lease with Glendale. In 2010, the league received a bid for the team, but it was derailed by a litigation threat. When the league threatened to move the team in 2013 (they nearly moved to KC), Glendale signed a 15-year lease with the team to support the new ownership effort.

By 2015 with new ownership in place, Glendale voided that lease after alleging a violation of conflict of interest laws. This started the year-by-year lease agreements. In 2016, the team had plans to move to ASU, building an arena there, but the university backed out of the deal.

In July 2019, the Coyotes got a new majority owner in Alex Meruelo. He purchased a 95% stake in the team. The previous owner, Andrew Barroway, maintained a 5% minority stake. Despite the change in ownership, the Coyotes arena troubles continued.

The drama with Glendale, Gila River Arena, and Coyotes heated up as the city and arena got fed up with unpaid bills. They threatened to lock the team out if debts were not paid. The Coyotes dodged that bullet, paying the debts off just in time.

Gila River Arena management had enough of the drama, and gave the Coyotes notice they wouldn’t be welcome back at the conclusion of the 2021-22 season. This began speculation of where the team would move, with cities like Quebec and Houston salivating at the possibility of bringing the NHL home.

The Coyotes settled in on a plan to temporarily share facilities with ASU as they worked on a new arena site in Tempe. The Coyotes will be playing the next 3-4 seasons at ASU, sharing the 5,000 seat arena with the college, assuming they don’t violate the agreement they entered with the college. In the meantime, the Coyotes work to get the green light for land they’re interested in near the airport. The airport and FAA have questioned the plans, not just for the arena but the development that would surround it. It should be noted this is land the Arizona Cardinals had interest in building a stadium on 20 years ago.

So, while the Coyotes don’t look like a winning team with the current roster. The team has a promising future on the ice, somewhere. Where that future ends up is a big question mark, until the Coyotes get an agreement worked out on that land, get the land purchased, and start the digging.

Meanwhile, if they can’t figure things out in the desert, KC could be a perfect landing spot. There’s an NHL caliber arena available with no other regular tenants. There would be no need to realign the league, the team would fit perfectly in the Central Division. Also, with the built-in hockey fan base that exists they certainly would draw more than the paltry 5,000 or even their previous season average of 11,601. Of course, in this case, there’s also Houston.

Buh-Bye Gila River, Hello A$U…Coyotes Ticket Hike

It was to be expected that prices would go up *some* for the Arizona Coyotes when they moved to a facility that has a severely reduced capacity, but the numbers that have been presented so far, well… outrageous is one word for them.

First off, ASU’s arena will reportedly have a capacity of 5,000. This is 27% of Gila River Arena’s (previous home) capacity. This also makes the venue the smallest in the NHL, at one-third the size of the previous smallest venue of the Winnipeg Jets’ Canada Life Centre that seats 15,294.

The Coyotes front row-glass seat was $290 and the cheapest seat was $18 at Gila River. (Note: These appear to be single-game prices, which are typically higher than season ticket prices when you do the math for cost per game.)

The newly advertised prices at ASU that were in an article on TicketNews.com appeared to be a breakdown for season tickets. The highest price is $350 ($14,350 for season) for a front row-glass. The lowest price is $89 ($3,649).

While $350 doesn’t sound that much higher than the previous $290, $89 is nearly FIVE times as much as the $18 cheap seats. And while those prices might sound reasonable for a contending team, the Coyotes are far from a contender.

The Coyotes finished the season 25-50-7. There doesn’t seem to be any reason to believe next season will be better. Their highest goal scorer is Clayton Keller, with the only other well-known players being Phil Kessel and Shayne Gostisbehere. Defenseman Jakob Chychrun, a 2016 first-round pick, was rumored to be up for trade all last season until he suffered an injury, and many think he might be traded during the draft. The Coyotes goaltending has been lackluster too, with Karel Vejmelka’s .898 and Harri Sateri’s .866 save percentages. (Those were the two goalies they chose to finish with, the others with better stats were traded, given away, or sent to the minors.) This just doesn’t sound like a team worthy of the new ticket prices, no matter how “intimate” the setting is.

It will be interesting to see if the Coyotes make any moves in the off-season to encourage fans to pony up the dough, or if they fall flat in any attempts to improve their team. It will also be interesting to see if they can fill the 5,000 seat ASU arena given those prices and the fact that they averaged 11,601 in *announced* attendance this past season at Gila River.

I think the Coyotes are going to have to do something better for the fans as this arena scenario will be in place at least through the 2024-2025 season. That’s at least three seasons, possibly four seasons of playing in an “intimate” venue and possibly losing more money. (Not even mentioning the money they are looking into investing in a long-term new facility.) Let’s remember, this is a team that was having trouble paying players’ salaries at the end of the 2020-2021 season and problems paying debts to Gila River Arena until they threatened to lock them out, so if they don’t stop the bleeding soon how long are they going to be able to stay afloat in the desert?