(Blog below the picture. The picture of the card plays a part in the story.)

I am writing this blog because of a recent experience I had with Upper Deck that has me miffed. As you can see in the card up above, I had what appears to be a redemption card. I pulled it out of 2021-22 O-Pee-Chee. It says Redemption on the side, and the card clearly says a card can be reserved by redeeming the card at upperdeck.com. The card clearly says that, right?
So, I went to the Upper Deck website, where I’ve successfully redeemed cards before. I was anxious to see what card I might get. I took my six character code (marked out in the picture) and tried to enter it several times. I was locked out of my account because I had entered an invalid code too many times.
I decided to e-mail Upper Deck Customer Support so I could at get my account unlocked. I also wanted their help in redeeming the card, which I realized was a puzzle back card. The flip side of it having a piece of a puzzle.
The next day, I heard back from a Customer Care Supervisor. (I’d post my e-mails, but I noticed legal jargon at the bottom of one of the e-mails that probably means I’m not supposed to post/share the e-mails…I don’t know…better safe than sorry. I don’t think there’s anything that prevents me from sharing the details, though.) Customer Care starts off nice enough, thanking me for reaching out and unlocking my account. He then proceeds to tell me what I have is a bounty code (this I won’t dispute, as it’s clear that the code is shorter than most redemption codes from UD. UD redemption codes are 9 characters). So, he tells me to check out this blog, https://www.upperdeckblog.com/2020/03/ask-ud-what-is-the-different-between-upper-deck-bounty-codes-and-redemption-codes/ that explains the difference between a Redemption code and a Bounty code. He also tells me I need to go to https://www.upperdeckbounty.com/ to redeem the code, and that “…unfortunately one code will not unlock or redeem anything.” (Remember the card I’m trying to redeem clearly states on it that a reservation for one trading card can be made when redeeming the code. It also says to redeem it at upperdeck.com)
So, I e-mailed Customer Care back with my arguments about the fact that my card says it is a redemption card. I included the picture from above, so they could see the information I had given earlier.
So, later in the day, I get this reply, “It is a misprint on the back of the card. The code you have can be submitted at the link below. https://www.upperdeckbounty.com/Mission?ID=37&GUID=cfcc8cf7-9861-4155-bbaa-969f1e3485bb Thank you for your assistance, we hope you have a good day.”
A misprint?! I would accept that it’s an Upper Deck mistake, but to call that a misprint is ridiculous. That is more than just a misprint, it’s a lie. What is printed on the card is an out and out lie! Worse yet, that was the end of the conversation with me for the good old Customer Care Supervisor. I replied to the last quote with another e-mail, and nearly a week later I have yet to hear any offer of apology, or better yet an offer to just send me a stinking card. I mean, I only went into the redemption process expecting a card. It wasn’t like I was an expecting an Auston Matthews autograph or a Trevor Zegras rookie card. They could have said, ‘Sorry about this mistake, we’d like to make this right for you. We’ll send you a card.’ But they didn’t. Upper Deck dropped the ball, not just Customer Care, but Upper Deck. First, they screwed up on this card (I wonder how many other people tried to redeem the same kind of card). Second, they took all this time to produce the first cards of this hockey season with mistakes (or misprints) galore and many players in uniforms from teams they haven’t played for in a year. What has Upper Deck been doing all this time? They certainly haven’t been focusing on quality control or making sure customers are satisfied.
As someone who had just spent a considerable amount of money buying four boxes of O-Pee-Chee and three boxes of Upper Deck Series One, this whole ordeal has left me upset and frustrated with the one company that has NHL licensed hockey cards. As an avid collector of hockey cards, I want and expect better than this. Do better Upper Deck!

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